Our initiative arises from a belief in human dignity and in the market potential for well-designed, efficient and sustainable products.
Our Mission
To be a leading, reliable and cost-efficient manufacturer, exporter and wholesaler of a wide range of sustainable fabric yardage and clothing — for apparel brands, home-textile labels and retailers worldwide — creating beautiful, high-quality, handcrafted products through equitable relationships and sustainable practices within the fashion and textile industry.
Our Approach
Our vision is to create eco-friendly, affordable and traditionally-fitted designs for every occasion. Our model gives our artisans the freedom to work as their own business, and we see it as our responsibility to look after them and their families — raising living standards, working with natural fibres, holding a high quality standard, and keeping healthy, respectful working practices at the heart of everything we make.
Celebrating the Textiles of India
We are a small team — management, pattern masters, a production manager, quality checkers, artisan printers and tailors — and we work on each and every project together, as one workshop in Jaipur.